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Supermarkets and fair trade

Answers to your questions about supermarkets and the mainstreaming of fair trade.

Why do you work with supermarkets?

Although the sales of fair trade organisations like Traidcraft have grown significantly, we are still relatively small and this limits our impact on the producers that we deal with.

Supermarkets can access a far greater number of consumers and make it easy for them to buy fair trade products.

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Does the fact that supermarkets are selling fair trade products present a problem for Traidcraft?

One of the most unusual things about Traidcraft as a commercial company is that we encourage competitors to enter the market! If we want to have a real impact on world poverty, we must get the big, powerful companies involved. It has long been our vision that Traidcraft should become a catalyst for this.

Read more: Does the fact that supermarkets are selling fair trade products present a problem for Traidcraft? »

If it’s a choice between Fairtrade goods in a supermarket, or from a dedicated fair trade company like Traidcraft, which is it better to support?

Although it is good to shop in supermarkets to show that there is a demand for fair trade, there are a number of benefits to buying from exclusively fair trade companies such as Traidcraft.

Read more: If it’s a choice between Fairtrade goods in a supermarket, or from a dedicated fair trade company like Traidcraft, which is it better to support? »

How does Traidcraft seek to increase its business with leading UK supermarket chains?

The majority of our product sales are to individuals and small, independent organisations and companies who buy directly from Traidcraft. We do recognise that the large scale of supermarkets can sometimes offer good opportunities for producers with a few very specific Traidcraft products like Geobars. In those cases we need specialist partners with the right expertise and infrastructure to help us grow our sales in supermarkets. We therefore sometimes work through licensed partnerships with carefully selected companies.

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