Ultimately we would like to see all trade become so fair that there is no need for a Traidcraft to exist at all! That vision is still some way off. In the meantime, it is a real challenge and we have in some ways become a victim of our own success by bringing powerful competition into fair trade.
We need to innovate constantly to remain one step ahead of mainstream competition, and we need the support of loyal customers to ensure that we continue to prosper and are able to pioneer, influence and challenge mainstream companies' practices.
We hope people who truly believe in fair trade will favour products from dedicated fair trade organisations like Traidcraft, rather than buying own label fair trade prdoucts. This allows organisations like ourselves to prosper and promote wider fair trade agendas and innovation.
One of Traidcraft’s big advantages is our Fair Trader network. Fair Traders don’t just sell our products, but also speak out and campaign on the issues.
Do support your local Fair Trader or buy directly from Traidcraft’s webstore and catalogue.
