Influencing and awareness raising

Traidcraft has a particular focus on mobilising the UK Christian community in the fight against poverty.

Traidcraft's success requires an awareness of our work and the positive impact that we have on poor people. Awareness is the first step towards attracting supporters and gaining access to influencers and decision-makers responsible for trade policies.

Traidcraft fights poverty through trade in its broadest sense, but we are best known as one of the leading fair trade organisations in the world. Both Traidcraft plc and Traidcraft Exchange have important roles in promoting the development of fair trade awareness and good practice, both in the UK and more widely, and we continue to pioneer new approaches to fair trade.

Traidcraft lobbies governments and promotes better corporate trading practices to achieve lasting change that will benefit poor communities by changing the rules and structures of trade.

Traidcraft aims to achieve lasting change that will benefit poor communities by changing the rules and structures of trade, and campaigners enable us to get our voice heard.

Traidcraft's Speaker Network is an important resource, raising awareness and understanding of fair trade and Traidcraft's work.

Traidcraft is targeting 16-24 year olds in our five-year strategy with the aim of developing relationships with those that will eventually become our core supporters.

Meet the People tours raise the awareness of fair trade for tour participants, as well as providing direct benefits to producers.

Traidcraft's Social Accounts for 2007 were awarded a Joint Commendation for SME reporting in the ACCA UK Awards for Sustainability Reporting.