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Traidcraft's vision and mission

Traidcraft's vision is a world freed from the scandal of poverty, where trade is just and people and communities can flourish.

Group of producersOur mission is to fight poverty through trade, practising and promoting approaches to trade that help poor people in developing countries transform their lives.

We do this by:

  • building lasting relationships with small-scale producers in developing countries
  • supporting people to trade out of poverty
  • working to bring about trade justice
  • being open and transparent about our practices.

Traidcraft has been fighting poverty through trade since 1979. We constantly look to increase our impact on poverty.

By 2011 we aim to:

  • treble the value of our purchases from fair trade suppliers in the developing world
  • treble the volume of our charitable project and advocacy work

Our five-year strategy