"Every crisis provides an opportunity"

April 26, 2016

When the Arab Spring Uprisings hit Egypt, Mona El-Sayed, Managing Director of Fairtrade Egypt, saw an opportunity through the crisis. Instead of closing down the business and retreating - she invested, opened a new shop and worked hard to raise the profile and impact of Fairtrade in Egypt.

On this month's podcast you can hear the story of how Fairtrade Egypt acheived incredible growth in a complex political environment.

The interview starts at 12.55 on the podcast below.

Also on the show, the podcast team talk us through the latest Traidcraft news - including the confirmation of our new chief exec - and we look at how the developing world has developed us - what lessons have we learnt from spending time with those who are lacking in wealth, but are rich in wisdom?

 

Find all that and more here...