We're delighted to announce that the Fair Necessities Appeal has officially been our most successful fundraising campaign to date - one that will help hundreds of thousands of the world’s poorest people to work their way out of poverty.
Donations to the Fair Necessities Appeal, which ran from January to April this year, totalled £615k, smashing the original target of £300k and setting a fundraising record for the charity. And the great news is that donations will be match-funded by the Department for International Development (DfID) as part of the UK Aid Match scheme.
The Fair Necessities campaign aims to help smallholder farmers in some of the world’s poorest countries to escape poverty and build better lives.
The money raised will help thousands of these farmers – farmers like Josna Begum, who lives in north-eastern Bangladesh. Working with Traidcraft as part of the APONE project (Alleviating Poverty in North East Bangladesh), she has seen her profits from crops grow by 700 percent in one year. This is down to learning new growing techniques which have transformed her farming, and also her life.
Josna said: “Before joining the project my social and financial conditions were very poor. I had a house made of paper, and faced problems with being isolated and getting my children an education. I felt so sad then. Now my production is double what it was.”
The three-year APONE project has been a resounding success for the economic and social empowerment of the farmers involved. For every £1 invested in the project, the return was more than £5.
Marketing Director Larry Bush said: “The Fair Necessities Appeal has exceeded all our expectations and has become our biggest and most successful fundraising campaign that we’ve ever undertaken. But the real praise has to go to our dedicated supporters who have donated and fundraised to make this campaign a huge success. We want to offer them our thanks – we appreciate your generosity.
He adds: “Traidcraft really is making a difference to the lives of people in some of the world’s poorest countries. We work alongside them and equip them with the knowledge and skills to grow their way out of poverty, and to be able to provide them and their families with food or an education for their children.”