Gateshead Children walk the red carpet at film premiere to launch new Traidcraft campaign

January 15, 2016

Children from Oakfield Infants School hit the red carpet today as they prepared to watch their starring roles in a new campaign film for the first time.

The year one pupils visited BALTIC Centre for Contemporary Arts where they attended a private screening of the video produced by pioneering fair trade organisation, Traidcraft, to launch the company’s new ‘Let it Grow’ campaign.

Shot in late 2015, the short film features five and six-year-olds from Oakfield Infant School alongside children from Tentulipada Primary School in India and the Lin Win Gyi village in Myanmar. The children from India and Myanmar are linked to projects currently running in these areas to help local producers earn a fair wage, teach them skills to improve their farming and production methods, and support them to work their own way out of poverty, in line with Traidcraft’s ethos.

Traidcraft’s new ‘Let it Grow’ campaign aims to raise more money to fund similar projects around the world, to help families see their crops, and their profits grow from strength to strength.

Andy Biggs, Traidcraft’s Chief Executive, said: “It’s fantastic to see the children having fun here today and I think they’ve all really enjoyed seeing themselves on the big screen. Our new short film showcases the similarities between children the world over, and at Traidcraft we firmly believe that every child has the right to a happy, prosperous start to life, no matter where in the world they happen to live.

“Children want to learn, explore and have fun, and that’s whether they live here in the UK or overseas. There is so much potential for children like the ones in our video who live in developing countries such as Myanmar and India, but we need to let that potential grow – and that’s where we need the support of the public.”

Caroline Ackerley, Head of School at Oakfield Infant School, said: “The children really enjoyed taking part in the Traidcraft film, and had great fun running around waving their ribbons! It’s really important to teach children about fair trade and the difference it can make to others. We’re big supporters of fair trade and of Traidcraft at Oakfield Infant and Junior Schools Federation, and we’ll be looking for more opportunities to support the Let it Grow campaign over the coming months.”

Shockingly, one in four people in the developing world live in extreme poverty, surviving on less than £1 a day. Thanks to the success of Traidcraft’s ‘Fair Necessities’ campaign in 2015, the organisation has been able to progress a number of new initiatives in the developing world to help people improve their lives, such as in India, Bangladesh and East Africa. Let it Grow aims to fund more of these life-changing projects around the world, empowering farmers and artisans to truly fulfil their potential.

Andy continued: “Across the world, skilled farmers and artisan workers struggle to make ends meet, often because of factors outside their control. Every pound raised for Traidcraft gives these people a chance to escape poverty, by cultivating a better future for themselves and their families. Together, we can provide people with the opportunity to really thrive.”

You can donate by visiting www.traidcraft.co.uk/letitgrow, help support our work by purchasing from our wide range of fair trade homewares, fashion, food and gifts at www.traidcraftshop.com or over the phone on 0191 491 0855, or through your local Fair Trader or Traidcraft stockist, details of which can be found at www.traidcraft.co.uk/stockist-map.

 

Watch the campaign launch video featuring children from Oakfield Infants School: