It's easy to get lost in the general principles behind some of our big campaigns and appeals - and forget about the tangible differences they make in people's lives.
Big ideas like Show You Care and Let it Grow are exciting in the scale of their vision. They're exciting because of their wide reaching, world changing goals.
But all of that would be meaningless, if these campaigns didn't lead to grassroots change. Put simply, we need to change the lives of individuals, to make any difference at all.
With that in mind, we're delighted to be able to tell you just a little bit about the results of one of our biggest ever fundraising appeals - the 2015 Fair Necessities appeal which raised more than £600,000.
This money was also matched by the UK government meaning the total appeal resulted in more than a million pounds raised for the benefit of farmers and artisans in poor countries.
A good chunk of that money went towards Traidcraft’s general work with and for small-scale producers – helping us to launch new projects, deepen our campaigning work and ultimately reach more than 550,000 people last year. But specific funds (the UK government match funded contribution) were also allocated to launch a project working in Bangladesh’s tea sector.
Tea is a great crop for Bangladesh farmers because it grows well in the acid rich soil and can be sold at a profit even on smaller plots of land. We wanted to use this potential to help farmers to grow their way out of poverty.
The project has been running for just over a year now. Take a look at the graphic below to see some of the activities to date…
All this means that 3,000 households in Bangladesh are better equipped to put food on the table and keep their kids in school. It means that families can look to the future with hope.
We’re looking forward to seeing how these positive changes will result in tangible benefits for the project families. We expect to soon be able to share stories of increased incomes, people farming with confidence and communities filled with hope.
That’s the reason why we ran the Fair Necessities appeal – to create real change and help people access the basic things they need to live a prosperous life. And it’s so encouraging to see how this is coming true for tea farmers in Bangladesh.