The new Fair Trade Pineapple Fruit Pot is the first product where Fairtrade pineapple comes ‘ready-to-eat’. It contains pineapple chunks in pear juice, which are sourced from Swaziland and the pots are processed and packed by Swazican. Each pot contains only 60 calories and the contents are completely natural - there are no artificial colourings or flavourings.
The launch of the Fairtrade Fruit Pots comes after Traidcraft introduced the UK’s first Fairtrade wholewheat digestive in March this year. In the past six months, it has also launched a range of Fairtrade nuts, as well as two new Fairtrade chocolate bars – Choc ‘n Toffee and Crisp ‘n Chewy. This means that Traidcraft now offers more than 170 Fairtrade food and drink products, from tea and coffee, to pasta and rice.
Jenny File, Traidcraft’s Product Marketing Manager, says: “We're always striving to innovate and develop new fair trade products. Since the company was started more than 30 years ago, we have developed what is now one of the widest ranges of fair trade food and drink products in the UK but we have never rested on our laurels. We’re always looking to go that extra step and create new products that enable us to work with as many marginalised producers in developing countries as possible.”
Larry Bush, Marketing Director at Traidcraft, adds: “Most consumers generally associate Fairtrade with bananas, coffee and chocolate since these have traditionally dominated the Fairtrade market in the UK. At Traidcraft our grocery range goes way beyond this - we already offer the UK’s widest range of Fairtrade products and we’re constantly finding new ways to offer consumers even more Fairtrade choices for all occasions. Our new fruit snack-pots are a healthy and convenient way to choose Fairtrade both at home and ‘on-the-go’.”
