Geobar is available in four flavours: Chocolate, Apricot, Mixed Berries and Fruit, Nut and Honey with early customer research showing that the new range tastes even better than before.
Fairtrade producers, their families and rural communities from across the world will benefit from the new Geobar range as the bars contain Fairtrade ingredients including juicy raisins from South Africa, wild apricots from Pakistan honey from Chile and rice from Southern Asia.
First launched more than a decade ago, sales of Geobars have grown rapidly with more than 20 million sold annually direct from Traidcraft and through all major supermarkets in the UK.
Sales of Geobar make a world of difference to producers from across the developing world and some of their stories are told on the packaging. The honey and blueberries are from Apicoop in Chile. Beekeeper and General Manager, Chino Henriques, featured on the Mixed Berries Geobar box, is just one of hundreds of beekeepers providing Fairtrade honey for the Geobars.
“Behind sales of Geobars lies a practical change in the livelihoods of hundreds of families of our beekeepers.” said Chino. “It has made education possible and has enabled us to pay for new equipment to build a sustainable business.”
New packaging with the strap line ‘Change the world one bite at a time’ gives Geobar customers a sense of being part of the Fairtrade global community and the bright new design and front of pack windows let customers see just how tasty the Geobar looks.
The new Geobar will be available in all major supermarkets and independent retailers from late August at around £1.81 for a box of six bars and £1.64 for a box of five.
