We recently launched a new range of 100% recycled domestic tissue products displaying the eye-catching slogans: "I'm flushing away unfair trade", "I'm cleaning up trade injustice" and "I'm blowing poverty away".
The new range combines fair trade messaging with positive environmental credentials. A contribution from the sale of the products will directly support producers in the developing world to help them work their way out of poverty.
Larry Bush, Traidcraft marketing director at Traidcraft, said: "This tissue is great quality and is competitively priced. The difference with Traidcraft tissues is that through the sales, money is ploughed into a fund to help people in developing countries trade their way out of poverty.
"It could mean families will be able to provide food for their children, send them to school – or even build a much needed hygienic toilet or a latrine for their own use.
"We're inviting everyone to join our fight against poverty by making the simple switch from their regular brand of tissue products to Traidcraft's products, which directly contribute to transforming people's lives."
Traidcraft also provides a wide range of reusable bags to help people reduce their environmental impact even further. Each is produced in India or Bangladesh by producers earning a fair wage, so you can be sure that your purchase helps people in the developing world, as well as protecting the planet.
