Cake baking has never been more popular and it seems that Britain’s enthusiasm for cake baking is shared equally by people of all generations and all social groups according to a poll commissioned by leading fair trade organisation Traidcraft.
The poll, carried out by YouGov, shows that almost half (47%) of women and almost one in five men have baked a cake in the last three months.
Only 16% of the population have never baked a cake. Enthusiasm is strongest in the East (44%) and South (39%) but wanes in London (29%) and Scotland (25%).
And it’s not just women who are baking cakes; only a third of men interviewed admit to never having baked a cake.
Now, Traidcraft is encouraging people to use their kitchen skills in the cause of global poverty by baking a fair trade cake.
To help them, Traidcraft is offering a ‘bake pack’ with a cake recipe card, fair trade almonds from Pakistan, honey from Chile and sultanas from South Africa. Also included is a pair of fair trade rubber gloves to help with the washing up.
The pack costs £14.95 (including P&P) – with £5 going directly to Traidcraft’s charity, Traidcraft Exchange, to help producers in the developing world.
People can order a cake pack direct from Traidcraft on 0845 330 8900 or online at www.traidcraftshop.co.uk.
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Notes to Editors:
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Traidcraft is the UK’s leading fair trade organisation and has been pioneering fair trade since 1979.
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Traidcraft has introduced many fair trade products to the UK market – from the more commonly known coffee to more unusual products such as rubber gloves and the UK’s first Fairtrade Marked organic pasta.
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Traidcraft's charity, Traidcraft Exchange, helps people lift themselves out of poverty through trade.
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Right now, more than 600,000 people in Asia and Africa are benefitting directly from Traidcraft’s work and we are improving the lives of a further 25 million.
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YouGov interviewed 2,013 people for the poll between 1-3 April 2009. The survey was carried out online and all figures have been weighted to be representative of all GB adults (aged 18+).
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For further information please contact Rachael Heath at Cool Blue rachael.heath@coolbluebrand.com or 01642 351 011 or Melissa Duncan at Traidcraft on +44(0)7831 576 103.
