Snack Attack is a competition for groups of pupils aged between 7 and 18, who are asked to come up with a new fair trade snack. They must design the packaging, invent a catchy name and develop a marketing campaign to promote it.
Entries have come in from schools across the UK and Stacie is part of the judging team that will choose the final winners on 9th May. The winner in each of the three categories (based on age) will receive a £250 cash prize for their school, fair trade goody bags, and a presentation at their school by a Traidcraft speaker.
The three other judges on the Snack Attack panel will be Val Bishop, an educational specialist, Liz Williams, new product development manager at snack manufacturer Glisten, and Jenny File, Traidcraft’s product marketing manager.
Jenny File says: “Snack Attack is all about inspiring young people, getting their creative juices flowing, helping them to learn about fair trade and developing their ethical enterprise skills. Stacie is a perfect fit as a judge because not only is she creative and innovative in the kitchen but she is an enterprising individual who has set up her own business.”
Stacie said: “I’m really excited to be getting involved with Traidcraft’s Snack Attack competition that encourages kids to be innovative and creative about food, as well as making them think where their food comes from. The standard looks to be very high this year so the hardest part will be picking just one winner!”
Notes to editors
• Stacie Stewart reached the finals of Masterchef in 2010 and has since become a guest cook on ITV’s This Morning, as well as setting up her own cake-making business, The Beehive Bakery.
• Stacie will be participating in the judging process between 2pm and 3pm on Monday 9th May at Traidcraft’s head office at Team Valley, Gateshead. To arrange a photocall please contact Victoria Lamb on 0191 4976418 or at victorial@traidcraft.co.uk.
• Snack Attack was the first fair trade schools competition of its kind when it was launched by Traidcraft in June 2010. There has been a 435% increase in the number of Fairtrade schools in the UK over the past two years. There are now 482 schools that have been granted a Fairtrade School Award, while a further 4288 schools are registered with the Fairtrade Foundation as working towards Fairtrade School status.
• Traidcraft provides a range of resources and teaching aids to help teachers to cover the subject of fair trade in their classes. This includes assembly and lesson plans, case studies on how fair trade helps producers and ideas for activities and games, all of which are available to download at Traidcraft’s dedicated schools microsite - www.traidcraftschools.co.uk.
• Established in 1979, Traidcraft fights poverty through trade, helping people in developing countries to transform their lives. We run development programmes in some of the poorest countries in the world, and campaign in the UK and internationally to bring about trade justice.
• Glisten Plc is a snack foods group, which manufactures Traidcraft’s confectionery products. For more information visit www.glisten.plc.uk.
