Fairtrade team (and their monkey) win big

October 19, 2015

Rev Paul Reynold with Toni Thorncraft-Smith and Marcel St Michael.


A big congratulations has to be given to the fair trade team at St Michael and All Angels Parish Church Bramcote who were awarded a runners up prize in the overall achievement category at the Fairtrade Campaign Awards on Saturday.

The national awards ceremony exists to recognise the amazing creativity, effort and impact of grassroots campaign groups who bring Fairtrade Fortnight to life each year in communities across the UK.

The Fairtrade group were rewarded for their highly commendable overall campaign - a fantastic recognition of their hard work and enthusiasm for fair trade.

But perhaps the star of the show was Marcel St Michael – the team’s monkey mascot – who took centre stage during fair trade fortnight.

Marcel kept a blog, performed in puppet shows, posed in selfie booths and even met the mayor – probably the finest contribution that a monkey has ever made to a fair trade campaign…

Toni Thorncraft-Smith said, “Marcel is now a household name in our local area and beyond.  To even anticipate how many people he reached during Fairtrade Fortnight would be difficult.  Marcel’s campaign evolved and grew with Fairtrade Fortnight.”

It’s a great example of what a little bit of creativity and a lot of hard work can achieve.