Is Black Friday Dead?

November 23, 2016

Is Black Friday dead, dying or doing something different entirely?

That's the question that fuelled this special episode of the Traidcraft Podcast. So the team caught up with experts from all round the country to get the answers we're looking for.

Traidcraft's Just Friday campaign sets out to provide an alternative to the Black Friday madness - encouraging people to take a step back, buy with thought and shop with love. So it's really interesting for us to track the progress of Black Friday in this country to date.

This Black Friday special includes contributions from Diane Wehrle, Marketing and Insights Director at Springboard; Laura Hampton, Digital Marketing Manager at Impression and Katie Vincent from

Here it is...