Last chance to be a part of our biggest ever appeal!

March 30, 2015


Traidcraft, the UK’s leading fair trade charity, is calling on the public to give generously as it counts down the final few days of its biggest ever fundraising campaign.

The Fair Necessities Appeal, which kicked off in January and runs until 3 April, helps smallholder farmers in some of the world’s poorest countries to escape poverty and build better lives.

Traidcraft works hand-in-hand with farmers in countries such as Bangladesh to provide training in cultivation techniques and better business practices; this helps them grow more crops, earn more money and eat more. Every penny given to the Fair Necessities Appeal is currently being doubled by the UK Government under the UK Aid Match scheme, meaning donations go twice as far, and more families can benefit from life-changing skills taught by Traidcraft’s representatives in developing countries.

These smallholder farmers produce 70 percent of the world’s food, yet represent 50 percent of the planet’s poorest people. One smallholder farmer currently working with Traidcraft in Bangladesh is 26-year-old Bilkis Khatu, mum to five-year-old Sadia and one-year-old Sakiba. Just two years ago, prior to working with Traidcraft, the only way Bilkis and her family could survive was to send Sadia out to neighbours’ homes begging for food. Bilkis said: “My days were arduous and gruelling because my husband wasn’t working. We had very little income and had to go through a lot of hardship. I could not give enough food to my children. They were young, so used to cry a lot. Being the mother it was hard to bear it. I could not listen to the crying. Sometimes I sent Sadia to bring food from neighbours.

Now, with the help of Traidcraft, Bilkis and her husband have their own smallholding, growing vegetables for local markets. Traidcraft helped the family learn new, more effective farming techniques and now the family can put food on the table and provide for Sadia and her sister. Bilkis continued: "Now I am happy. I can give delicious food to my children three times a day and can also take care of their education."

Bilkis and family

Larry Bush, Marketing Director at Traidcraft, said: "We have been overwhelmed by the public’s support of our Fair Necessities campaign so far and with just a few days left to raise as much as we can, we’re urging anyone who hasn’t donated yet to do so. “With the UK Government fund matching the appeal, all donations will go twice as far – but this support ends on April 3rd, so if people are planning on making a donation, now is the time to do it.“Traidcraft works in some of the world’s poorest countries and we really are changing lives. We’re giving families like Bilkis’s, who live in small shelters and farm tiny pieces of land, a future, equipping them with the knowledge and skills to grow their way out of poverty. By supporting Traidcraft’s Fair Necessities appeal, you are helping change lives around the world."

Feroz Ahmed, Traidcraft’s senior programme manager in Bangladesh, added: "We are now counting down the end of the Fair Necessities appeal. The money the UK public are giving is making a huge difference to the lives of people who have so little and are struggling to survive. If you have given already a massive thank you, if you haven’t please do so."

You can donate to the appeal by visiting or text ‘DOUBLE’ to 70500 from your mobile phone to donate £5. A short film about Bilkis and Sadia is available to view at