March 16, 2016

Robin RothTraidcraft, the pioneering organisation that fights poverty through trade, has appointed the head of Europe’s largest fair trade company as its new Chief Executive.

Robin Roth, Managing Director of Germany-based GEPA for the past seven years, will leave to take up his role at Traidcraft on 1st October 2016. He will be responsible for both the trading company Traidcraft plc and the charity Traidcraft Exchange.

Andy Biggs, Traidcraft’s interim Chief Executive, will remain with the organisation as Chief Operating Officer, and will work alongside Mr Roth to build on the progress that has been made in the past year. 

Ram Gidoomal CBE, Traidcraft Chair said: “I am delighted that Robin has agreed to join Traidcraft. His substantial experience and strong track record in the fair trade arena make him the ideal person to lead an organisation with such incredible potential and ambition. I am confident he can build on the momentum achieved by the team under Andy’s leadership. We seek to be even more of a force for change in some of the world’s poorest countries, and Robin will help us achieve that.”

Mr Roth said: “Traidcraft is an amazing, pioneering organisation with a very clear and straight-forward mission - to fight poverty through trade. I very much look forward to joining a strong and dedicated team who are committed to transforming lives across the world.”

Started nearly 40 years ago as a Christian response to poverty, Traidcraft operates in 35 countries across the world. Last year it assisted more than 600,000 people in developing countries enabling growers and producers to transform their lives by working and trading their way out of poverty.