Have you heard of the Snack Attack Challenge?
Every year, we encourage young people all over the UK (and increasingly, the world!) to work together to design and market a revolutionary new fair trade snack, and we’re always overwhelmed with the results!
Young people in schools and youth groups work so hard on the lead up to the challenge, and it’s just wonderful to see so many future decision-makers engage with fair trade. Often, taking part in the challenge begins a class on a longer fair trade journey, which might include inviting a Traidcraft Speaker to school, starting a fair trade tuck shop, or selling Traidcraft snacks and treats in the staffroom.
As we know so many of you are anxiously waiting for the results of the competition, we thought we’d give you a little insight into our judging process on the lead up to the winners being announced!
We receive piles of entries every day on the run up to the competition deadline (which is always the end of March) and we make sure they’re all logged and replied to. Entries fall into three different age categories, year 3-6, year 7-9, and year 10-13. Prizes are awarded to each category. Entries often include little mock-ups of the product the young people have designed, as well as marketing plans, radio scripts, and even little recorded jingles for a TV advert!
After the deadline, the entries are shortlisted and cut down to a smaller number per entry by me, the Schools Co-ordinator and Abi, our Community Fundraiser.
This week we’re doing the final judging with Larry, our Marketing Director, Helen, our Quality Assurance Officer, and me. We judge the entries on the packaging elements, creativity, originality, teamwork, and the learning shown. If there’s a strong fair trade element to the product then that’s even better!
Find out more about how we work with schools