This is why we do what we do...

January 17, 2017



"We all deserve to be safe and secure" says Janet who works in Traidcraft's Kenya team "To live a life where our children can play and prosper. This is why I do what I do - everyday"


And in saying this, Janet has captured so much of the reason that Traidcraft exists - to make people's lives safer, happier and fairer. We do what we do to spread smiles.

It's certainly not easy though.

In Kenya we're helping thousands of farmers to combat the effects of climate change and earn a better income in drought prone areas. We're investing in their skills so that they can grow better crops, negotiate for better deals and improve the quality of life of their families.

We see time and time again, that when people learn to run successful, sustainable businesses, they grow in confidence. They start to lift themselves, their families and even their communities out of poverty.

When people get their trading right, the positive effects can be contagious.

The children you see in the video above are the children of farmers we've supported in Kenya. Today they can smile and play and prosper because of the hard work of their parents, and a little help from Traidcraft.

Thank you for all you do to help farmers and artisans in some of the world's poorest countries.


Find out more about our Let it Grow appeal here.